ADVERTISING

Viewpoint delivers qualified prospects

How can you market to regional and specialty markets on a national scale?
Advertise in Viewpoint magazine. Put your ad in front of one of the most hard to reach and sought after audiences.

More than half of Viewpoint's readers are senior executives, key decision makers - and buyers - for almost all functional areas in regional carriers. They count on Viewpoint to analyze and report developments in marketing, regulation, and operations.

Hundreds of staff specialists in actuarial analysis, compliance, filings, product development, and underwriting look to Viewpoint for reports on key issues in their areas.

Your advertising will be well-showcased in Viewpoint, a publication that the Professional Insurance Communicators of America (PICA) consistently recognizes for writing and design excellence. "Informative," "reader-friendly," "well-researched," and "impressive" are direct quotes from PICA evaluations. Read for yourself what PICA-selected independent judges had to say about Viewpoint in 2003 and 2004. (The PICA awards program was suspended in 2005 with consideration of revamping it to address new forms of communication.)

Viewpoint is a 4-color magazine published four times a year by the American Association of Insurance Services (AAIS), a non-profit insurance advisory organization based in the suburban Chicago area in Wheaton, Ill.