For information on becoming an AAIS associate member, contact Rick Maka, director of marketing, at rickm@AAISonline.com  or by calling 800/564-AAIS.
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Reinsurers, software vendors, and other service providers who support AAIS member companies can now have access to AAIS information resources and marketing opportunities.
     AAIS associate membership provides several key benefits:

• Access to forms, manuals, bulletins, and educational materials through the AAISdirect Internet service. The educational materials include coverage analyses, coverage comparisons, and rating examples.

• Participation in AAIS web-based seminars that are restricted to AAIS members and associate members. These seminars feature AAIS staff specialists describing new product developments and addressing industry issues.

• Promotional opportunities in a range of AAIS communications, including press releases, Viewpoint magazine, www.AAISonline.com, the AAIS Main Event conference, and the AAIS Advisory e-mail newsletter.

Productivity and savings

According to one of our members, access to AAISdirect has resulted in “substantial improvements in efficiency and timeliness to both our company and clients who use AAIS materials.
      “From our perspective, improved productivity and reduced expenses are valuable benefits of using AAISdirect. We applaud AAIS efforts to make all their materials easily accessible and immediately available.”
      At Gen Re, underwriter Laura Allison also finds that having access to forms and manuals on AAISdirect “allows us to support our clients better. It alleviates the need for them to download material and send it to me. 
      “We also use AAISdirect for general research on emerging issues as well as day-to-day questions,” Allison adds. “Access to this information enables us to stay current with the programs our clients are using so that we can serve them more efficiently and effectively.”
      “Access to AAISdirect helps software vendors and reinsurers support AAIS affiliates more quickly and efficiently,” says Joyce Tignino, AAIS vice president of marketing and industry relations. “If an insurance company tells its software vendor that it needs an updated version of a revised form or manual, the vendor, if an associate member, can download it directly from AAISdirect.
      “This streamlined process enhances the vendor’s speed, efficiency, and productivity in serving clients,” Tignino says. “The software vendor doesn’t have to be the last to know anymore.”

Reaching a unique market

“Associate membership is also a valuable way for companies to reach the unique market of regional and specialty insurers, as well as departments of major national carriers,” Tignino continues.
      Each associate member is entitled to one free full-page advertisement in Viewpoint, along with the opportunity to submit bylined articles for publication in the magazine. Viewpoint, which has won numerous national awards from the Professional Insurance Communicators of America, goes to nearly 2,000 readers, most of them senior executives and key decision-makers in small- to mid-sized companies. 
      In addition, AAIS will help promote associate members’ AAIS-related product developments through releases to the industry press and inclusion in the AAIS Advisory bi-weekly e-mail newsletter, which goes to approximately 2,500 property/casualty professionals in about 1,000 P/C organizations, primarily carriers.
      Also, AAIS associate members will be listed on the AAIS public Web site, www.AAISonline.com., with a link to their own Web site, and their marketing literature will be displayed at the AAIS Main Event, an executive-level meeting held every April.
      “Some companies regard the marketing opportunities of AAIS associate membership to be as valuable as access to AAISdirect,” says Tignino. “They value the increased exposure to nearly 2,000 P/C organizations that receive AAIS communications.”
      In addition to reinsurers and software vendors, AAIS associate membership can be valuable to claims adjustors, trainers, technical writers, and providers of other services, such as valuation, geo-coding, catastrophe modeling, risk inspection, and consulting. (Some restrictions apply to AAISdirect access.)
      For information on becoming an AAIS associate member, contact Rick Maka, director of marketing, at rickm@AAISonline.com or by calling 800/564-AAIS.
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More Information (PDF)