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Readership


Viewpoint is mailed to over 1,900 readers at more than 1,000 property/casualty companies. Our readers represent a wide range of organizations and functions, but the publication focuses on strategic and operational concerns of three principal segments--

  • Senior executives of regional property/casualty carriers
  • Inland marine staff in companies of all sizes
  • Agricultural insurance staff in companies of all sizes

More than half of our readers are senior executives (CEOs, executive vice presidents, senior vice presidents, and general managers) ...key decision makers.

There are also hundreds of staff specialists working in actuarial analysis, compliance, filings, product development, underwriting and other functions.

Viewpoint is distributed free of charge to over 1,900 readers.

Who they are:
Senior executives of primary insurance companies (presidents/CEOs, executive vice presidents, senior vice presidents, general managers) 887
Department vice presidents of primary insurers 306
Managers and directors of specific functions 271
Other insurance company staff (primarily specialists in
actuarial, filings, product development, and underwriting)
269
Others in the property/casualty industry(primarily reinsurers, trainers, vendors, and media) 251
Where you find them:
AAIS member insurance companies 1037
Non-AAIS companies (primarily regional carriers) 665
Reinsurers 45
Insurance software vendors 59
Property & Casualty trade associations 59
Agent associations 57
Industry trainers (including agent education directors) 47
Insurance trade press 15

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