At various times in the past, Viewpoint has
reported on the transformation of American agriculture, and its
implications for farm insurers.
Whereas family-run farms once dominated the
rural economy, insurers today face a growing spectrum ranging from
large agricultural operations to small “gentleman” or “hobby”
farms, where agricultural operations are incidental or non-existent.
Traditional family farms still exist, but their numbers are
dwindling.
Since the overall number of farms has fallen,
farm insurers have little choice but to try to serve the divergent
segments of the market. Unlike commercial insurers, who can
concentrate on certain sectors of an ever-growing number of business
enterprises, farm insurers cannot focus on certain niches without
jeopardizing growth.
And, of course, farm insurers still face the
traditional need to underwrite both personal and commercial
exposures. Even large “corporate” farms still tend to be
family-owned enterprises, with a household on the premises.
Hence, farm insurers find they need to be “more
things to fewer people,” as Viewpoint reported in 1997. To
maintain market share, they have to be able to address the needs of
increasingly diverse risks.
The challenge of serving a market moving in two
directions was evident again as AAIS prepared the latest innovation
in property/casualty coverage for farms: New endorsement options for
adding equipment breakdown coverage to farm and agribusiness
policies.
Ours is the era of automated farming, where
complex production and processing operations are run by computerized
equipment. As a result, farm operations are exposed to a greater
risk of loss due to breakdowns in mechanical and electrical
equipment.
“Today’s farming is not the kind of farming
your grandparents did,” says Mark MacGougan, assistant vice
president for product development at the Hartford Steam Boiler
Inspection and Insurance Company (HSB). “There’s a lot of
technology involved,” he says, and that technology is vulnerable
to breakdown due to fluctuations in electrical power.
HSB collaborated with AAIS on the development of
the new option, but use of it is not restricted to business
reinsured by HSB.
“[Equipment breakdown] is a much more
significant exposure today than it’s ever been, especially as
farms become bigger and more integrated, and as the equipment
becomes more sophisticated,” says Chris Leliaert, an agriculture
specialist now working as a vice president in the Chicago office of
Towers Perrin.
“It’s a whole new ballgame today,” he
says.
According to Leliaert, large dairy operations
now feature “turntables” where dozens of cows are automatically
hooked up to milking equipment, and the milk is automatically routed
through the homogenization and pasteurization processes and prepared
for shipment.
Similarly, automated equipment is used to
monitor the feeding of livestock in large hog operations, the
maintenance of temperatures in poultry operations, and other
applications.
“We see an increased need for [equipment
breakdown coverage],” says Dave Eppinger, vice president for
research and development, Everett Cash Mutual Ins. Co., Everett, Pa.
“ Typically it’s a gap in coverage.”
Moreover, MacGougan says, “today’s farm
equipment is harder to fix on your own.”
From time immemorial, even in the era of
mechanized farming, farmers often doubled as tradesmen, using their
own tools, including blow torches, to repair broken farm equipment
as well as household fixtures.
On automated farms, however, it usually takes
specialists to repair or replace computerized production and
processing equipment.
“The type of equipment being used on the farm
today is definitely much different than in the past,” says Craig
Bartling, director of underwriting and operations for American
Reliable Ins. Co., Omaha, Neb. “The technology and the cost
associated with that technology makes it harder for farmers to fix
[the equipment] themselves.”
Given the seasonal nature of farm operations,
the potential for breakdown is greatest when the equipment is needed
most, adds MacGougan.
“We see a spike in losses around startup time,”
he says. “Leaving equipment for half a year and running it flat
out for a period puts a lot of stress on it.”
In response to this need, a new AAIS equipment
breakdown coverage option was filed countrywide as endorsements
available under the AAIS Farmowners and Farm Properties Programs.
The filings have a proposed effective date of Jan. 1, 2005.
As is customary for equipment breakdown
coverage, the AAIS endorsements provide coverage for damage to
property caused by an “accident” to machinery or equipment. “Accidents”
are defined to include, among other things, explosion of steam
boilers, rupturing of moving parts, and arcing or electrical
currents (other than lightning).
The endorsements provide coverage under farm
building or personal property limits for losses to some common types
of farm property, including pumps and motors, as well as equipment
that generates, transmits, or utilizes energy. The endorsements
provide that the insurer will pay additional costs (up to a
specified percentage) to replace damaged equipment with equipment
that is safer, more efficient, or better for the environment.
The endorsements also provide incidental
coverages under separate sublimits for physical losses due to
spoilage of perishable items, contamination by refrigerants, and
utility interruption, as well as for added costs needed to expedite
repairs, remove pollutants, and restore lost data.
Live animals and growing crops, and accidents to
farm mobile equipment, are not covered under the new equipment
breakdown option, however.
Growing crops are typically insured separately;
livestock is usually insured for loss caused by certain named perils
(although coverage for suffocation is available); and equipment
breakdown in farm mobile equipment is considered a matter for
maintenance agreements and warranties.
An endorsement providing generally equivalent
coverage was later filed for the Agricultural Output Program (AgOP),
with an effective date of March 1, 2005. The AgOP endorsement varies
in format from that filed for the Farmowners and Farm Property
Programs, to fit with the structure of the AgOP base form.
“Today farmers are definitely depending on
equipment, and farm carriers are integrating equipment breakdown
coverage into farm policies,” MacGougan says.
The AAIS option makes it easier to do so, says
Deborah Summerlin, AAIS vice president of insurance lines.
“It’s a natural evolution,” she says. “Since
farms are more high tech, it makes for a natural entry for that type
of coverage.”
HSB’s collaboration on the AAIS equipment
breakdown option is part of a larger effort by the company to make
it easier for primary insurers to offer equipment breakdown
coverage.
For the past several years, HSB has pursued a
campaign to inform insurers and businesses that a line once known as
“boiler and machinery” insurance is no longer a concern solely
for manufacturers and building owners.
Today, virtually all types of businesses are
dependent on electronic networks and air conditioning, at the very
least, and would suffer losses if those systems broke down.
“Equipment breakdown coverage used to be an
optional coverage people sought out on their own if they thought
they needed it,” MacGougan says. “It has become clear that all
sorts of businesses have this exposure.”
As MacGougan tells it, the more enterprises that
purchase equipment breakdown coverage, the better spread of risk
will result, and lower unit costs for the coverage will follow. He
cites water pumps as an example of an exposure present on most farms
that could qualify for equipment breakdown coverage.
As it is currently, MacGougan says, equipment
breakdown premium “can vary significantly [from farm account to
farm account], but typically it’s a modest percentage of the
overall premium.”
To Eppinger, the AAIS provision providing
coverage for computers used in farming and located in a residence is
a critical feature that will enable Everett Cash to market equipment
coverage to small farms.
“We see an application for this coverage on
all farms,” he says, “large dairy farms, large hog operations,
large grain operations, even gentleman hobby farms.”
The home computer coverage could be valuable to
the last group, he says, because “pretty much everybody keeps
track of records on a computer.”
There is a pattern in P/C insurance for optional
coverages to become built-in additional coverages if the exposure
and premium are not too great. It remains to be seen whether that
would happen with equipment breakdown coverage. (AAIS has no plans
to do so at this time.)
“HSB has found there can be significant
advantages to farm insurers in using the automatic rather than an
optional approach,” says MacGougan. “An automatic approach is
much easier to administer both for the carrier and the agent, and
the coverage can be offered for a significantly lower unit cost.”
Others recommend a wait-and-see approach.
“I could see a real demand for this coverage
with large dairies,” says Leliaert, “but farmers raising
commodity crops wouldn’t have as great a need.”
“For the short term, at least, it should
remain a coverage option.”