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Advertising in Viewpoint

Viewpoint Media Kit

 

 

Viewpoint Delivers Qualified Prospects

Hundreds of insurance company managers and specialists look to Viewpoint for reports on topics in actuarial analysis, compliance, filings, product development, underwriting, and more.

By advertising in Viewpoint, you can put your ad in front of one of the insurance industry's hardest-to-reach and most sought-after audiences.

Your advertising will be well-showcased in this four-color, quality print publication that comes directly to readers, avoiding the clutter that fills their email in-boxes.

Associate members of AAIS get one free full-page ad as part of each year's associate membership.

 

Viewpoint readership

The numerical breakdown of our readership is as follows:

  • Senior executives of primary insurance companies (presidents/CEOs, executive vice presidents, senior vice presidents, general managers): 990
  • Department vice presidents of primary insurers: 340
  • Managers and directors of specific functions: 300
  • Other insurance company staff (primarily specialists in actuarial, filings, product development, and underwriting): 295
  • Others in the property/casualty industry(primarily reinsurers, trainers, vendors, and media): 275

 

Viewpoint readers are found in the following organizations:

  • AAIS member insurance companies: 1,160
  • Non-AAIS companies (primarily regional carriers): 740
  • Reinsurers: 50
  • Insurance software vendors: 65
  • Property/casualty trade associations: 65
  • Agent associations: 60
  • Industry trainers (including agent education directors): 45
  • Insurance trade press: 15

 

For information on advertising in Viewpoint, contact:

Kevin Rubin, Graphic Designer
KevinRu@aaisonline.com
800-564-AAIS, ext. 246